I find designing for smaller organisations and businesses very rewarding because I can use my years of experience to deliver creative solutions for modest budgets. Working on a one-to-one basis with my clients enables me to quickly understand their requirements and to deliver fresh, effective designs that support their business and communications. I can advise on how to achieve cost effective production of applications such as stationery, marketing materials and website.
Optimaero, Stans / Identity / Direct commission
A bold and simple design solution for an aerospace business in Switzerland that supports the brand positioning of 'the value of making complexity simple'. Including logo system, marketing tools and signage.
Volksschule Petrusgasse, Vienna / Identity / Direct commission
A flexible logo system for a multicultural primary school in the heart of the city. Many of the young children are from Bosnia, Croatia, Serbia, Turkey and Poland and the design is intended to reflect this diverse and colourful community.
Zone4, Köln / Identity / Direct commission
Identity, stationery and website for a communications agency specialised in delivering content to specific target groups via interactive experiences such as exhibitions, staging, digital installations and media production.
Ursula Reinhold Yoga & Pilates, Munich / Identity / Direct commission
A logo for a yoga & pilates instructor. The brief was to create a memorable logo that reflects the motto ‘find your flow’ and to avoid the typical spiritual look & feel of yoga and focus more on the sport aspect of pilates.
English Garden Baby Food / Identity & packaging / Direct commission
Brand creation, packaging design and illustration for a start-up premium organic baby food range to be launched into the German market, targeted at ‘LOHAS’. The new brand is designed to be fun, educational, bold and fresh whilst reflecting the premium price-point. Each pack features ingredients placed on a picnic blanket. The bold illustration style is designed to appeal to young children but also has the added benefit of making the range easier to shop.